项目名称：华润城诚品生活广告
 

客户名称：华润置地

服务时间：2015年

服务内容：品牌围墙

项目说明：

借助诚品生活入驻华润城这一城市级热点事件，为各版块营销（住宅为主）助力。
从微信传播、现场包装、活动三方面提出建议，渲染人文生活氛围，嫁接诚品生活资源，开展宣传推广活动。

创意阐释：

在保持项目调性的同时，加入诚品生活的人文气质，将诚品生活的特点以图文的方式直接呈现。

Project Name: Hua Runcheng Eslite advertising life
Customer Name: Huarun group
Business Hours: 2015
Service content: brand wall
Designer: Zhu Bolin
 

Project description:
With the help of Eslite life settled in Huarun city the city level hot events for each section (residential) power marketing.
From the micro channel communication, on-site packaging, three recommendations, rendering human life atmosphere, grafting Eslite living resources, to carry out promotional activities.
 

Creative interpretation:
In keeping the project tone at the same time, adding Eslite life human qualities, characteristics of the Eslite life by the way of direct presentation.